Our work


Our focus is on the world’s largest group of entrepreneurs: smallholder farmers.

Increasing Food Demand

With a growing world population, the demand for food will increase enormously in the near future. In Sub-Saharan Africa it will increase by 55% over the next ten years.

Ageing Farmers

The farming population is aging rapidly. The average age of farmers in Africa is 60, while the majority of the population is under 24 years of age.

Economic Empowerment

Growth that originates from small agricultural producers is 2 to 4 times more effective at reducing poverty than growth from other sectors. The role of women in this is especially important; women have the highest possible impact on improving family incomes.

Agricultural Value Chains

Over 50 million farmers in Africa have low access to inputs, knowledge, finance and markets. Because of this smallholder farmers have low production and live in poverty.

Game-based learning

Through playful learning, people learn more easily and more effective. We use digital simulation to help theory turn into real-life skills. And it is fun!

Effectiveness of Games

Games add experience to the theory, which makes them very effective training tools. Even for complex matters like finance. People remember up to 90% when they experience things themselves in a simulation like Farming Forward.

Individual level

Game environments enable players to learn at individual pace and level. Instead of one standard learning module for all participants, game environments enable players to follow their own learning curve.

21st Century Skills

Gaming stimulates fluid intelligence; the ability to solve problems and learn new skills as analytical thinking, problem solving, complex decision-making, collaboration and creativity.

Data and Scale

Digital games generate relevant data that provide important insights in progress, behaviour and mindset of players. Digital training games scale up more easily than traditional learning methods, both interms of quantity and quality.

ABC for farmers

Kucheza facilitates farmers to build the awareness, knowledge and skills to understand the full breadth of smallholder farming as an income generating activity. They recognise opportunities, and make decisions that will let them professionalize their farming business.

Our training programme ABC for farmers enables farmers to treat their farm as a business. ABC stands for Agronomics, Business management and Cooperation.


Agronomics covers the relationship between agronomy and economics, and focuses on optimizing the relationship between inputs and outputs in all aspects of the farming process.

Business Management

Business management covers the business side of farming, from keeping financial records, making budgets, managing cash flow and calculating on income and investments.

Cooperative Entrepreneurship

Cooperative entrepreneurship helps to harness the power of cooperation. By working together, smallholder farmers can access resources like inputs and improve their negotiation power.

Farming Forward

Kucheza’s digital training game and supporting tools help players to develop awareness, knowledge, skills and call to action.

Kucheza BV

Europalaan 20

3526 KS Utrecht

The Netherlands


Terms and conditions for the Kucheza Training Programme: Game-based learning for agri-entrepreneurship


The participant is entering a legal contract with Kucheza BV (hereinafter referred to as Kucheza). Kucheza is a private company with limited liability according to Dutch law. Kucheza is based in the Netherlands and its office address is: Europalaan 20, 3526 KS, Utrecht.

The person who is registered for the training will be called: participant. These terms and conditions also apply to the organization that registers the participant (hereinafter referred to as organization). The contract initiates when the registration is complete.


The number of participants is limited to 25. Registration will be done by the principle first come, first serve. The registration of a participant is complete after Kucheza has received full payment in its bank account.

Cancellation policy

In the case of cancellation by the participant or organization until two weeks before the start of the first training day, Kucheza refunds 50% of the payment. Any costs attached to this payment will be paid by the participant/organization. Cancellation after two weeks before the start of the first training day will not lead to a refund.

In the case of cancellation by Kucheza, Kucheza will refund the full payment.


The course will be held online. If Kucheza is not able to perform a module of the training because of network problems at the site of Kucheza, Kucheza will offer another time and moment in close discussion with the participants. Network limitations on the side of the participants are at the risk of the participant.

The training sessions are recorded, so participants that are not able to attend a session, can watch the session at a later moment. By registering as participant for the training programme, you agree to the recording of the training sessions.

Certificate and no-show

After completing the course, participants will receive a certificate. In order to receive the certificate, participants are allowed to be absent during a maximum of two half days.

Kucheza liablility

Kucheza’s trainers will endeavor to train the participants to be excellent trainers based on a best effort obligation. Kucheza is not liable for the quality of training delivered by the participant. Kucheza is not liable for any damages caused by the participant during the training period or afterwards.

The participant or organization indemnifies Kucheza against all third-party claims arising from this contract and terms and conditions.


The training will be held in English and all training materials are in English.


At the start of the contract the participants get a license to use the training game Farming Forward and the Kucheza training videos for a period of 1 year starting on the first training day of this training programme. After this year the license can be prolonged for € 400 per participant per year. One month before the license expires Kucheza will send an invoice to the participant/organization. When that invoice is not paid when the license expires, the license will stop automatically. Kucheza is allowed to increase the license fee every year at January 1.

This license is not transferrable to others who are not trained by Kucheza, unless otherwise stated or when permission by Kucheza is granted.

Intellectual property

The training game Farming Forward and the Kucheza training videos provided are subject to intellectual property rights by Kucheza. Participants are allowed to use this material to train others as long as their license is valid. People who are not trained by Kucheza are not allowed to use these materials to train others. When the contract between Kucheza and the organization or participant ends, these intellectual property rights remain valid. In the case of a breach of the intellectual property, the participant or the organization have to pay a penalty of € 2.500 per offence. Kucheza is entitled to claim full damages caused by breach of intellectual property.

Applicable law

Dutch Law is applicable to the contract and to these terms and conditions. When a legal case is unavoidable, parties agree to bring this to the court in Utrecht, The Netherlands.